Category - Marketing

The work of trying to rank websites, including those of health facilities, is something which many people regard as a game, where the objective is to outsmart Google in order to achieve better search engine rankings. What SEO agency professionals at seoperthexperts.com.au would advise you is that by all means look upon SEO as a game, but you must play within the rules.

The reason they say that is Google is fully aware of the sorts of tactics used to try to cheat and gain rankings falsely. Further, Google can detect these and as such the websites in question soon get pushed down the rankings, or in the worst cases, removed from the search engines listing altogether.

One area of SEO that is especially popular with ranking cheats is backlinks. When done correctly these can be a powerful weapon in your ranking armoury, but if you try any of the underhand methods of creating a backlink profile, you are putting your entire online presence at risk.

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If you have been considering, or better still implementing, an online marketing campaign, it is highly likely that email marketing plays a role. If it does then digital marketing experts would caution that they see many companies make mistakes when they are email marketing, so we want to make sure you are aware of them, and thus avoid making them.

The first mistake that many businesses make with email marketing is that they think it is a green light to go ahead and simply blast sales message after sales message to their email subscribers. This is a huge error and akin to having a door-to-door salesperson knocking on your door every day asking if you want to buy their wares.

We imagine you would get fed up with that pretty quickly, and it is exactly how your email subscribers will feel if all your emails are blatant promotions. They will start resenting your emails and will either unsubscribe, or worse, they will unsubscribe after first marking your email as spam.

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